In the vast and rapidly evolving digital landscape of tech news, ProPakistani faced the challenging task of becoming a major player.
By implementing a strategic SEO plan, this site not only managed to gain significant traction but also became one of the largest tech news websites in Pakistan.
Here's a deep dive into the three key strategies that made this possible.
The implementation of a new 'How-To' section proved to be a game-changer for ProPakistani.
This section provided valuable, actionable content that directly addressed the needs and queries of the target audience.
The quality and relevance of this content naturally attracted backlinks, with the site gaining more than 40,000 backlinks within six months of the How-To section's introduction. This rapid acquisition of backlinks significantly boosted the site's authority in the eyes of search engines, leading to improved organic visibility and a higher volume of organic traffic.
Contextual internal linking was another critical tactic in ProPakistani's SEO strategy.
The team implemented this on over 1000 pages, creating a network of interrelated content that not only improved the user experience but also helped search engines understand the site's content better.
This strategy had a significant impact on search rankings, allowing ProPakistani to outrank well-established competitors like ESPN and Geo Sports.
As a result, the website saw a substantial increase in organic traffic, further solidifying its position as a leading tech news platform.
Understanding that accurate and up-to-date information is key to user satisfaction, an automation system was introduced for the pricing section. This ensured that every product listed on the website had an accurate, real-time price.
The improvement in the accuracy of pricing information and the enhanced user experience led to a staggering increase in page views.
In just six months, the number of page views jumped from 600,000 to a whopping 2.4 million.
These three strategies combined to drive ProPakistani's growth, transforming it into one of Pakistan's largest tech news websites.
The website saw massive improvements in organic visibility, user engagement, and overall traffic.
This case study is proof that a carefully planned and implemented SEO strategy can have a transformative impact on a website's performance. It underscores the importance of quality content, smart internal linking, and user-centric improvements in driving a site's growth.