Monday, July 17, 2023

How To Take Care Of Keyword Cannibalization

Ever wondered why your targeted keywords aren't ranking high? Or how content cannibalization might be costing you? Let's dive in!

What's Keyword Cannibalization?

Keyword cannibalization happens when different pages on your site compete for the same keywords. This confuses Google, making it hard to decide which page to show in search results. Remember, it's about keywords, not URLs.

Keywords Image Found From Unsplash

Types of Cannibalization

There are several types, but we'll focus on internal cannibalization. It usually boils down to:

  • Overlapping themes
  • Authority injection
  • Poor internal linking
  • Non-contextual optimization

Spotting Cannibalization

Look out for:

  • Suspicious Flux: Issues with internal linking
  • Content Evolution: Conflicting pages due to rumors, releases, and reviews
  • Inline Conflict: Pages conflicting based on search terms

Fixing Cannibalization

Here are some strategies:

  • Downgrade theming and boost with links
  • Merge 301 pages or two pages into one
  • 301 older content to your chosen doorway
  • Link to the page you want to be the doorway
  • Noindex/archive competing content
  • Create hubpages

Monitoring Cannibalization

After fixing, it's crucial to monitor keyword cannibalization daily. Track all URLs, top 100, all rivals, and the past.

Key Takeaways

  • You will face cannibalization
  • It operates at the keyword level
  • You must make the decision
  • It can be prevented